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Borda-line Revolutionary

Borda-line Revolutionary

Case study of the Borda typeface, in which designer Jonathan Hill explores the connection to the video-game world.

It’s strange to think that a modern geometric typeface can synchronise with its surrounding culture: but that’s what Borda does. The indefatigable nature of regional industry, revolutionary at the time of its conception and all-persevering since, finds reflection in this square-edged, geometric sans serif – harmonising with The Northern Block’s physical surroundings.

Premiering in Ubisoft’s The Division videogame and throughout the National Cycling Centre’s entire branding campaign, Jonathan Hill, Northern Block founder and designer, believes that Borda’s success derives from its deep connection to the region from which it sprung.